Here goes...

Ah what a time it is to be alive - an ICBC blog! The IT Director has decided to quickly whip up something that will hopefully help with site recognition. Perhaps this means in the future we will be able to have weekly blog posts about what the executive team is up to and such. 

The most in-depth peek into the daily operations of the executive team...
— anonymous executive member

This will give the opportunity for our team to test for public reactions in a more controlled and developed community. Never has this been done before - why? It has never been needed. Then you might ask, "why on Earth are you doing it then?" Great question, take a look:

Fun vs Blog Posts

As it is painfully obvious, there is a direct correlation between the level of the IT Director has to the number of useless blog posts he makes. Brilliant, see you next week.